Our promise

We're dedicated to providing the finest quality ingredients in everything that we make, so that you're only receiving the best quality for yourself and your loved ones. We take our place within the community very seriously, and see this about more than just a business. We're looking forward to making you a part of the Naturelle community. If you have any questions, don't hesitate to reach out.

VEIL Incense

E'Li Incense Powder - Song Dynasty Ritual Incense in Fruit Scent | VEIL Incense

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E Li — A Soft, Warm Fragrance for Evening Rituals

E Li Zhang Zhong Xiang is a traditional-inspired Chinese aromatic blend featuring the delicate sweetness of pear, the deep resinous character of agarwood, and the warm creaminess of sandalwood.

Clove adds a subtle spicy accent, while Su He (Styrax-inspired aromatic resin) gives the blend a smooth, balsamic depth.

The result is a gentle yet sophisticated fragrance that moves from soft fruity sweetness into warm woods and a quiet resinous finish.

Designed for slow evenings, incense rituals, tea time, reading, meditation, and creating a calm bedtime atmosphere.

🎁 Limited Offer: Get 3 FREE Gifts!

① Cone Incense Making Tool Kit ($19.99 Value)

② Ash

③ 10g Mystery Scent

Pro Tip: Press powder into cones with the included kit. Approximately 0.5g provides around 25 minutes of fragrance.

Fragrance Family: Fruity Woody

Top Notes: Fresh pear, delicate orchard sweetness, crisp fruit skin

Heart Notes: Creamy sandalwood, soft golden woods

Base Notes: Agarwood, warm resinous depth, lingering elegance

Overall Impression: Imagine a bowl of freshly sliced pears resting beside polished wooden furniture in a quiet room. The fragrance opens bright and inviting, then gradually settles into a smooth woody warmth that feels refined, comforting, and effortlessly elegant.

✓ Inspired by one of the most celebrated incense traditions in Chinese culture

✓ Bright pear notes balanced by rich sandalwood and agarwood

✓ Creates a welcoming atmosphere for tea, reading, and reflection

✓ Suitable for daily home fragrance rituals and mindful moments

✓ Versatile natural aromatic powder for cones, incense trails, and incense seals

• Sandalwood — creamy, smooth, and gently woody

• Agarwood — rich, deep, and quietly sophisticated

• Pear — fresh, juicy sweetness with a light fruity character

We do our best to get your orders out as fast as possible, typically within 10-15 business days. 

Our promise

We're dedicated to providing the finest quality ingredients in everything that we make, so that you're only receiving the best quality for yourself and your loved ones. We take our place within the community very seriously, and see this about more than just a business. We're looking forward to making you a part of the Naturelle community. If you have any questions, don't hesitate to reach out.

Sweet Pear Incense Powder

A delicate blend of pear, sandalwood, and agarwood inspired by one of China's most celebrated historical incense recipes.

A Traditional Chinese Fragrance Reimagined

Sweet Pear Incense Powder combines the delicate sweetness of pear with the smooth warmth of sandalwood and the depth of agarwood.

The result is a fragrance that feels comforting, refined, and quietly luxurious.

A Small Evening Ritual

Light a cone.

Put away the phone.

Let the room grow quiet.

Watch the smoke rise slowly.

Some rituals ask for hours.

This one asks for only a few minutes.

FREQUENTLY ASKED QUESTIONS

Known as E Li Zhang Zhong Xiang, is one of the most famous incense blends in traditional Chinese fragrance culture. It is admired for its harmonious balance of sweetness, warmth, and refinement.